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Hi @CONTACT_FIRST_NAME@,
                    <br><br>

Agent commission is only part of the bill. Conveyancing, marketing, staging even loan-discharge fees can nibble away at your profit if you don’t plan ahead. Let’s make sure every cost is on your radar before auction day.
                    <br><br>

<b>1. What goes into the “cost of selling” pot?</b><br><br>

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        <th style="padding:10px;border:1px solid #dddddd;text-align:left;font-weight:bold;">Expense</th>
        <th style="padding:10px;border:1px solid #dddddd;text-align:left;font-weight:bold;">NSW ball-park</th>
        <th style="padding:10px;border:1px solid #dddddd;text-align:left;font-weight:bold;">When to expect it</th>
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        <td style="padding:10px;border:1px solid #dddddd;">Agent commission</td>
        <td style="padding:10px;border:1px solid #dddddd;">1.8 – 2.5 % metro · 2.5 – 3.0 % regional</td>
        <td style="padding:10px;border:1px solid #dddddd;">At settlement, paid from sale proceeds</td>
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        <td style="padding:10px;border:1px solid #dddddd;">Marketing package (photos, portal upgrades, social ads)</td>
        <td style="padding:10px;border:1px solid #dddddd;">$800 – $3,500</td>
        <td style="padding:10px;border:1px solid #dddddd;">Up-front or deducted at settlement—ask your agent</td>
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        <td style="padding:10px;border:1px solid #dddddd;">Conveyancer / solicitor</td>
        <td style="padding:10px;border:1px solid #dddddd;">$1,200 – $2,000 + searches</td>
        <td style="padding:10px;border:1px solid #dddddd;">Contract stage & settlement</td>
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        <td style="padding:10px;border:1px solid #dddddd;">Staging / styling</td>
        <td style="padding:10px;border:1px solid #dddddd;">$1,500 – $4,000</td>
        <td style="padding:10px;border:1px solid #dddddd;">Before photography</td>
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        <td style="padding:10px;border:1px solid #dddddd;">Mortgage discharge fee</td>
        <td style="padding:10px;border:1px solid #dddddd;">$350 – $650 (lender)</td>
        <td style="padding:10px;border:1px solid #dddddd;">At settlement</td>
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        <td style="padding:10px;border:1px solid #dddddd;">Moving costs</td>
        <td style="padding:10px;border:1px solid #dddddd;">$800 – $2,500</td>
        <td style="padding:10px;border:1px solid #dddddd;">When the SOLD sticker goes up</td>
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<b>2. Crunch your numbers in seconds</b><br>
                    Plug your target sale price into our calculator and see:<br>
                    a. Line-by-line cost estimate (commission, legal, marketing, staging)<br>
                    b. Net proceeds after all fees—know exactly what lands in your bank<br><br>
                    <a href="https://whichrealestateagent.com.au/tools/cost-of-selling-calculator/" target="_blank" style="color:#2c9c99;text-decoration:underline;"><b>Open the Cost of Selling Calculator</b></a><br><br>
                    No email required, see the cost instantly.
                    <br><br>

<b>3. Three ways great agents can save you money</b><br>
                    a. Bulk-rate marketing – Top performers negotiate cheaper portal upgrades and photography.<br>
                    b. Fast time-on-market – Every extra week you hold the property means additional interest and utilities.<br>
                    c. Negotiation edge – Adding 3 % to the hammer price dwarfs a 0.2 % commission discount.<br><br>
                    Ask each agent to show you one campaign where they covered their fee through a higher sale price.
                    <br><br>

— the Which Real Estate Agent team
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                Get My Top 3 Agents (Free)
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                One form, 30 seconds, three data-verified closers in your postcode delivered within a day—so you can compare fees and proof of price uplift side-by-side.
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Sent by <span style="text-decoration-style: initial; text-decoration-color: initial;">Which Real Estate Agent</span>, ABN 52 092 013 931, 1300 66 555 7.
										<br>You can unsubscribe from these emails <a href="@CONTACT_MARKETING_TAG_LINK@" target="_blank" style="">here</a>
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